So you’ve been approached by an overseas digital marketing agency and they have presented you with what feels like an awesome deal. Should you take it?
In this article we’,re going to look at some of the possible challenges that come with working with an overseas digital marketing agency and how you can be certain that you are getting a good deal.
Is it Risky Working With an Overseas Agency? What Are The Challenges?
To be perfectly frank, working with an overseas agency is no riskier than working with a local business. Not today at least.
Yes, if a local business tries to run off with your money, you’ll be able to walk down the road and confront them – which is of course a little different if your prospective agency is on the other side of the world. However, in 2023, with so much information at your fingertips, it is very easy to avoid signing up with an inequitable SEO agency – so long as you know what to look for.
The only real challenges are:
- Time Zone differences: if you are working 12-hours apart it can be a bit of a nuisance. However, if they are an international company, they should hopefully have some overnight support to ensure that you are well taken care of. Otherwise, with the many modern collaboration tools, it shouldn’t be too difficult to overcome, provided both parties communicate clearly and openly.
- Potential language barrier: this is not so much of an issue as most overseas agencies who are actively going after English speaking businesses should already have a very good command of the language.
- Potential cultural differences: while business remains relatively similar the world over, there are certain cultural differences to be aware of.
How To Know If You Are Getting a Good Deal in SEO?
First of all, if the deal is so cheap that it almost feels too good to be true, then it likely is. Don’t let that put you off immediately though; do a bit of digging around first.
The best way to identify a truly reputable SEO agency is by:
- Checking for social proof: this SEO in Dubai has over 500+ 5-star reviews on Google. If that’s not a great sign of a world-class business I don’t know what is!
- Requesting case studies: similarly, they have over 100+ real-life case studies from some top name brands. Again, when you have so much proof it is usually a very clear sign of competence. When so many clients agree to be case studies, they’re obviously loyal fans – which is good news for you.
So, if you find an agency with the above, and they offer you a deal that seems like good value, then go for it. However, if you find an agency that has very little social proof at all, no case studies, and their deal is incredibly cheap…run!
It is a good deal if the SEO agency has all of the necessary proof to support their capabilities. Do your due diligence, ask the right questions, and ultimately, go with your gut.