In today’s competitive job market, companies must work hard to attract and retain top talent. While big salaries and perks can help, fostering a strong company culture is key. One simple but impactful way businesses can boost their employer brand and increase employee loyalty is through strategic use of photo prints in the workplace.
Build Your Brand Story
High quality photo prints displayed in office common areas humanize your company and tell its unique story. For example:
– Frame historical photos of major company milestones – first location, product launches, expansion, etc. This roots employees in the brand heritage.
– Showcase candids of employees at events, offsites, and team building activities. This strengthens the sense of community.
– Feature shots of company leaders, founders, and executives with employees. This personalizes leadership.
Photos demonstrating your culture and values in action allow newcomers to immediately grasp the company identity.
Highlight Workplace Culture
Illustrating your distinctive workplace culture through environmental prints boosts your employer brand for job seekers. Consider hanging:
– Collages or canvas gallery wraps showing office spaces, unique architecture, and work environments.
– Fun themed prints for recreation rooms, cafeterias, lounges like sports memorabilia, city skylines, inspirational quotes, etc.
– Décor representing employee hobbies and passions outside work.
Photographs should reflect the perks, energy, and people that make your company special. This attracts candidates who identify with that lifestyle.
Reinforce Company Mission
When employees connect to a larger purpose, engagement and loyalty rise. Photo prints can reinforce your mission by:
– Featuring images of the social and environmental impact you create through corporate social responsibility and philanthropic initiatives.
– Capturing employee volunteer events – charitable runs/walks, community service projects, fundraisers, etc.
– Showing employees’ work in action – products benefiting customers, medical innovations saving lives, technologies shaping industries, etc.
Photos demonstrating the tangible outcomes of employees’ efforts make the work deeply meaningful.
Encourage Employee Bonding
Photo walls and prints clustered in gathering spaces and breakrooms foster employee bonding and morale.
– Team shots, candid office moments, company parties, and staff milestones prompt story sharing and connections.
– Customized prints as recognition gifts or marking service milestones boost pride.
– Funny outtake photos and meme prints add humor and humanity.
Photographs dispersed throughout work areas remind employees they are part of an interconnected, close-knit community.
Featuring individual employee photos for birthdays, anniversaries, awards, or achievements makes them feel valued.
– Print and frame employee spotlights with bios to recognize excellent work.
– Create a “wall of fame” highlighting standout employees.
– Arrange an office “hall of graduates” displaying employees’ degree certificates.
Photo recognition demonstrates you notice and appreciate employees’ accomplishments and growth.
Thoughtfully curated and displayed photo prints allow companies to define their brand story, environment, mission and culture in an impactful visual format employees can connect with. Photographic storytelling cultivates a strong sense of employer identity, community, and purpose – key factors that improve employee satisfaction, engagement, and retention.