Event planners always look for ways to improve their craft and create events that leave a lasting impression on guests. They are always looking for new and innovative ways to elevate their event planning skills. You’ll find them constantly striving to improve their skills and stay up-to-date with the latest trends and technologies to provide their clients with the best possible experience. Recently, they have taken advantage of inflatables to elevate the party experience.
Inflatables fit into any setting, and event planners are beginning to express this versatility to breathe life into any occasion. If you are an event planner looking to get in touch with the times, we recommend you read on. In this guide, we will explore how event planners use inflatables to elevate any occasion.
Unleashing Creativity With Inflatables
Inflatables have come a long way since their humble beginnings as toys and balloons. With the development of advanced production techniques and innovative materials, inflatables have become a significant element of most indoor and outdoor events. You can customize them into any shape and size. You can now make custom inflatable products for various applications, from commercial to art, entertainment, and advertising.
Event planners often use them as marketing tools because they are eye-catching and attention-grabbing. They can be used to promote a product or service or to create a festive atmosphere. Inflatables are also famous for use in sporting events, as they can be used to create a fun and exciting atmosphere for fans.
The possibilities are endless when it comes to inflatables. With their versatility and durability, inflatables are an excellent choice for various applications.
Here are some of the ways event planners use them at events.
Increase Foot Traffic at Fairs
Event planners strategically use inflatables like arches, tents, signage, and tunnels to increase foot traffic at fairs and other events.The potential of custom inflatables should not be underestimated, as inflatables are visually appealing and captivating and this is a magnet for increased foot traffic. They can easily pique people’s interest and convince them to come over to have a look at a company’s stall. This creates an opportunity for future interaction with the brand. If the viewers like what they see, they will be encouraged to patronize the brand.
They may also employ inflatable mascots and characters of the company or fair sponsor to create a fun and engaging experience for people, especially children. This gets people familiar with the company and brings brand visibility to them.
Inflatable arches, tunnels, and columns can provide a grand and eye-catching sight at the entrance of events such as festivals, corporate programs, and fairs. Event planners use them to give attendees a grand entry and exit, setting the event’s tone and leaving a long-lasting impression. They often customize the inflatables at the door with brand identity elements to showcase the company and introduce passersby to the brand hosting the occasion.
Besides the entrance, event planners also use inflatable arches, tunnels, and columns to serve a decorative purpose, enhancing the atmosphere and appearance of the event.
Beyond the event, event planners want to showcase the occasion to as many people as possible. This is why they employ inflatables to create captivating and shareable photo opportunities at events. They exploit the visually appealing nature of inflatable arches, tunnels, frames, and selfie stations to create thematic backdrops that align with the occasion’s theme.
They may also create inflatable characters. For instance, a massive inflatable character of a popular cartoon will be a hit at children’s parties. Kids will want to interact and take action shots with the characters. Event planners can also make Inflatable props like hats, giant letters, and numbers that people can hold for pictures.
By using inflatables to create photo opportunities, event planners can leverage social media’s power to increase their event’s reach. When attendees share photos of themselves with inflatables on social media, it helps to spread the word about the event and attract new attendees.
Comfort and Relaxation
Event planners can also strategically use inflatables to offer a relaxing and laid-back atmosphere. They may employ inflatable lounge furniture, bean bags, and sofas to provide a place for attendees to sit down during the program.
If the occasion is an outdoor event, inflatable cabanas and tents can also be used to provide shade from the scorching heat of the sun or the rain. These structures can also be equipped with comfortable features to help guests relax. For example, depending on the weather, they can be equipped with fans, heaters, or air conditioning units to keep guests cool or warm. They can also have comfortable seating, such as couches, chairs, bean bags, and tables.
Additionally, they can be decorated with lights, plants, or other decorations to create a more relaxing atmosphere.
Inflatables are a great way to add a wow factor to your event. Plus, the customization possibilities are endless, so there is a whole lot you can do with them. Their versatility makes them spectacular installations for a wide range of occasions.