How Can You Ensure Compassion With Your Care Company Strategy?

Like any business, your care company is an enterprise that should, fundamentally, earn you profits. This is the only way you can expand, develop, and improve. Yet, unlike a business that deals in commodities, your care operation centres around people who are often fragile. And that makes the business waters a little more difficult to navigate.

After all, if you develop a care strategy that solely concerns money and growth, you risk overlooking vital care considerations. You may even end up losing clients or carers who have a reasonable expectation for a more human touch.

A compassionate approach offers an obvious solution, but it’s something an astounding 56% of healthcare workers don’t feel they have time to offer as things stand. Overcoming this block within your business requires a fundamental shift towards integrating compassion within your care company strategy itself.

But, what exactly does a compassionate business strategy look like, and how can you ensure it still ultimately drives a profitable venture?

1. Creating Connections

It makes financial sense to create carer/patient pairings based on things like a carer’s proximity to a patient, or their planned care route for the day. Yet, a focus on these priorities alone can result in poor-fitting carers who fail on one of the most important parts of the job – creating human connection.

Carers offer comfort as much as they do physical assistance, after all. Or, at least, they should if they’re to stand any chance at maintaining long-lasting connections with patients who are often in need of company. As such, you should always tailor your strategy towards that goal.

Options like the care rostering and management software available from CareLineLive could see you easily pairing carers and patients based on personal interests, as well as more financially focused factors like proximity. This makes personal connection far more likely. It’s also important to incorporate socialisation into daily carer schedules. Even a short five-minute chat could become what your patients remember most about their visits. And, this is the thing that could see them, and their families, happy with your care for a long time to come.

2. Supporting Your Clients

If your care strategy only gives each client a ten-minute slot, you increase the risk of missed symptoms and potential fatalities. You’re dealing with vulnerable people, after all. Symptoms change all the time, and even a seemingly healthy client could quickly go downhill if your care strategy is solely based on speedy returns.

Instead, a compassionate approach to care should incorporate client support and adequate time dedicated to each person. Wearable technology like smartwatches has become an especially great way to do this in recent years, allowing carers a complete understanding of things like a patient’s vital signs at a glance. But, a compassionate approach should go beyond that, allowing carer flexibility via bank workers, etc. so carers can easily stay with and support patients in the face of things like injuries or sudden illnesses.

As well as ensuring happier carers who feel able to do their jobs well, this ensures long-standing clients who can continue to pay for your services for a long time to come.

3. Taking Feedback Onboard

Care Company

Feedback is always an important aspect of business, but never is that more the case than within healthcare industries. Your services directly impact patient lives, after all. If those individuals feel as though they have no say, they may soon grow disheartened and frustrated. If that happens, they may either look elsewhere or take those frustrations out on your blameless care team.

A more compassionate care strategy should instead make way for regular feedback, either via a website or through your carers themselves. You should then have a system in place to collate and act on this feedback, which might include requests for additional services such as non-emergency medical transport, or simply longer appointment times each day. Feedback can also be useful for highlighting lacking areas of training, or even carers who don’t fit within your company’s expected standards.

By being proactive about changes made off the back of feedback, you can show patients true care, and a feeling of control at a time when they may be losing control in other areas of their lives. This can set your care company apart from many others and is sure to protect your business reputation for a long time to come.

A compassionate strategy is a non-negotiable aspect of a care company’s success. Implement these pointers to make sure you get care compassion right early on.